TD Ameritrade 2019 Proxy and Annual Meeting of Stockholders

Table of Contents General Information About the Meeting . . . . . . . . . . . . . . . . 1 Quorum and Voting Requirements .................................. 1 Voting Electronically .................................................. 1 Proposal No. 1 — Election of Directors Recommended by the Board of Directors . . . . . . . . . . . . . . 2 Board of Directors .................................................... 2 Nominees to Board of Directors ..................................... 3 Directors Not Standing For Election ................................. 6 Board Qualifications, Skills and Background ....................... 11 Board Meetings and Committees ................................... 12 Code of Ethics ........................................................ 14 Stockholder Communications Policy ................................ 14 Director Compensation ............................................... 15 Director Compensation Table for Fiscal Year 2018 ................ 16 Non-employee Director Stock Ownership Guidelines .............. 17 Executive Compensation and Related Information . . . 18 Executive Officers ..................................................... 18 Compensation Discussion and Analysis ............................ 20 Executive Summary .............................................. 20 1. Role of the Compensation Committee and Board ........ 22 2. Role of Compensation Consultants and Management ... 22 3. Guiding Principles ........................................... 23 4. Peer Group .................................................. 23 5. Elements of Compensation ................................. 24 6. Clawback Policy ............................................ 28 7. Risk Assessment ............................................ 29 8. Stock Ownership Guidelines and Anti-Hedging and Anti- Pledging Policy .............................................. 29 9. Change in Control and Severance Provisions ............. 29 10. Tax Treatment ............................................... 29 11. Actions Since End of Fiscal Year 2018 .................... 30 Compensation Committee Report ................................... 32 Compensation Committee Interlocks and Insider Participation ... 32 Summary Compensation Table for Fiscal Years 2018, 2017 and 2016 ................................................................... 33 Grants of Plan-based Awards During Fiscal Year 2018............ 36 Outstanding Equity Awards at Fiscal Year-end September 30, 2018 ................................................................... 37 Option Exercises and Stock Vested During Fiscal Year 2018 ..... 38 Nonqualified Deferred Compensation for Fiscal Year 2018 ...... 38 Potential Payments Upon Termination or Change in Control .... 39 Management Incentive Plan and Long-Term Incentive Plan .............................................................. 39 Company Severance Practices ................................ 41 President and CEO – Tim Hockey ............................. 41 Executive Vice President, Chief Financial Officer – Stephen J. Boyle .......................................................... 43 President, Retail Distribution – Peter J. deSilva ............... 45 Summary Table – Potential Payments Upon Termination or Change in Control .................................................. 46 CEO Pay Ratio ...................................................... 48 Stock Ownership and Related Information . . . . . . . . . . . 49 Stock Ownership of Certain Beneficial Owners and Management ........................................................ 49 Stockholders Agreement ........................................... 51 Section 16(a) Beneficial Ownership Reporting Compliance ...... 52 Certain Relationships and Related Party Transactions ........... 53 Proposal No. 2 — Advisory Vote to Approve Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 Proposal No. 3 — Ratification of Appointment of Independent Registered Public Accounting Firm . . . . 59 Fees Paid to Independent Auditor ................................. 59 Policy on Audit Committee Pre-Approval of Audit and Non-Audit Services of Independent Registered Public Accounting Firm ..................................................... 59 Report of the Audit Committee ..................................... 60 Submission of Stockholder Proposals . . . . . . . . . . . . . . . . . 61 Householding Proxy Materials . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Annual Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Other Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 Appendix A: Non-GAAP Financial Measures . . . . . . . . . A-1