STI 2018 Annual Report

4 Million+ onUp participants in three years Leading by Example Even with a compelling purpose, everyone needs motivation. To help, we created a group of highly engaged teammates to amplify our message, lead by example, and inspire others to take their first step forward. We call them Purpose Ambassadors . Each year, our Purpose Ambassadors receive exclusive tools and training to help them embed purpose in their work, share personal stories of their journey to financial confidence, host presentations to community groups, and help family members and friends start a budget. Changing the Conversation About Money Three years ago, we expanded on our purpose in a big way by launching The onUp Movement—our external rallying cry to raise awareness and inspire everyone to take the first step toward financial confidence. We built a valuable resource center at onUp.com and we continue to add new tools, articles, and calculators for anyone’s use—not just SunTrust clients. They are designed to educate and equip people to manage their money based on what’s important to them. We even added gamification to the lineup. Through The onUp Challenge, finances are turned into an online gaming adventure, providing a fun, informative way for players to make real progress toward their goals. It turns out that people are eager for this kind of real-world information. We began onUp with a goal of reaching five million participants in five years, and we are well ahead of that goal. Angelin Maines Never Too Late to Start “Spend less than you make.” Angelin Maines, SunTrust teammate, often heard this advice, so she set aside money from each paycheck for a rainy day. “But no one ever talked to me about retirement,” she shared. After being encouraged to use an online retirement calculator, Angelin was shocked to realize she’d have to save an extra $2,000 a month to retire in ten years. Drawing upon lessons learned from onUp, she immediately bumped her contribution up to 8 percent, and then again to 12 percent. Now, she is much closer to retiring on her own terms. “It’s never too late to take a first step,” said Angelin. “SunTrust helped open my eyes to the possibilities.” Alexandra Wagner Director of Purpose and Movement Marketing–Teammate Channel An advocate by nature, Alex Wagner was immediately drawn to the opportunity to lead SunTrust’s Purpose Ambassador program to inspire teammates to share personal stories that build financial confidence. “If we get comfortable sharing our own experiences with money, we authentically express what SunTrust is all about,” said Alex. “Human connections gain trust and ultimately change lives.” Alex knows firsthand the impact Purpose Ambassadors are making. “We’ve built a platform that helps people get real with each other,” she shared. “There’s no better feeling than seeing our teammates bring our purpose to life.” 1,000+ volunteer hours contributed, with an emphasis on the Community Reinvestment Act Approximately 500 Purpose Ambassadors 10,800 hours of purpose and movement activations contributed 300+ challenge activities fulfilled Purpose Page 18