LOGM 2017 Annual Report

• Continue to build our user community. We grow our community of users by offering popular free serv- ices and through paid advertising that targets prospective customers who are seeking cloud connectivity services. This strategy improves the effectiveness of our online advertising by increasing our response rates when people seeking remote access, collaboration, customer engagement and identity and access management conduct online searches. In addition, our large and growing community of users drives awareness of our services and increases referrals of potential customers and users. Our Services Our core cloud-based services can generally be categorized into three business lines based on customer needs and respective use cases: Communications and Collaboration. Our communication and collaboration services are designed to deliver simpler, more intelligent ways for people to meet, market and train, that deepen relationships and enable users to achieve amazing outcomes. These individual services are as follows: GoToMeeting is our secure and cost-effective product for online meetings, sales demonstrations and collaborative gatherings. Largely targeted at small and medium enterprises, GoToMeeting gives users the ability to easily host or partic- ipate in online meetings from the GoToMeeting web site, mobile apps or execut- able customer software. GoToMeeting comes equipped with integrated conference dial-in numbers, Voice over Internet Protocol, or VoIP, and HDFaces high-definition video conferencing. It features an advanced, secure communica- tion architecture that uses industry-standard Transport Layer Security, or TLS, encryption. GoToTraining is an easy-to-use, secure online training product that enables individuals and enterprises to provide interactive training sessions to customers and employees in any location. GoToTraining users can easily create curricu- lums for their students from a Mac, PC or mobile device without significant training or IT support; attendees can join from a Mac, PC, iOS or Android device. GoToTraining includes features such as full-service registration with real-time reports, materials, automated email templates, polling and survey capabilities as well as testing and high-definition webcam sharing for up to six participants and VoIP and toll-based phone options. GoToConference allows users to configure a video and audio conferencing sol- ution in their physical conference or huddle rooms. GoToConference provides our customers with an onboarding kit including all the necessary hardware and software, a license to the service which allows for “meet now” functionality or the ability to attend or start a GoToMeeting session or share local content and obtain technical support. GoToWebinar is an easy-to-use, do-it-yourself webinar product, allowing orga- nizations to increase market reach and effectively present online to geo- graphically dispersed audiences. GoToWebinar users can easily host, attend or participate in a webinar session from a Mac, PC or mobile device without sig- nificant training or IT support; attendees can join from a Mac, PC, iOS or Android device. GoToWebinar includes features such as full-service registration with real-time reports, customized branding, automated email templates, polling and survey capabilities, a webinar dashboard for monitoring attendance and participation, easy presenter controls for changing presenters and high-definition webcam sharing for up to six organizers and panelists and VoIP and toll-based phone options. 4