2018 Guide to Effective Proxies

2.17.3 Business strategy | 279 6 TH EDITION | GUIDE TO EFFECTIVE PROXIES • Through our ongoing constructive dialogue with our major stockholders, we continue to refine and enhance our executive compensation program to emphasize long-term performance. Most recently, this is evidenced by our significant re-design of the incentive compensation opportunities in our fiscal 2017 executive compensation program, which includes a shift in our compensation peer group as well as a heavier weighting towards performance stock unit (“PSU”) awards and the use of a Total Shareholder Return (“TSR”) measure in our PSU plan (as described in Section 2 below). Business Overview We provide the data foundation for the world’s best marketers. We are organized into three segments, all driving a common vision: transform data into value for everyone: Connectivity FY17 Rev (Y/Y gr 1 ): $147M (+44%) Audience Solutions FY17 Rev (Y/Y gr 1 ): $322M ( + 8%) Marketing Services FY16 Rev (Y/Y gr 1 ): $411M (-9%) We help clients build a multi- channel view of their customers and prospects and utilize this view across channels through partnerships with leading digital marketing platforms We validate the accuracy of client data and enhance it with additional insight from third party sources, enabling clients to reach desired audiences with highly relevant messages We help clients unify customer and prospect data across their enterprise at the individual level and assist them in executing and measuring the effectiveness of multichannel campaigns Client Experience • “LiveRamp® IdentityLink™ allowed us to onboard offline prospect data, add third party information and conduct a targeted multichannel campaign to moderate income prospects who recently indicated a desire to purchase a car.” • “With AbiliTec®, we tied multiple data elements back to a persistent identifier that represents a unique consumer.” • “We used Infobase® to create a customer segment of high income, multi-child families, despite only knowing name and address.” • “With Marketing Services’ help, we unified and organized our customer data across multiple IT systems in a Marketing Database, and identified opportunities for them to cross-sell their new product to their existing customer base.” 2017 Business Highlights Since our founding in 1969, our mission has focused on the safe and easy curation of people-based information. While our mission has remained steadfast, over the past three years we have been strategically driving our business to focus and organize around solutions that provide the critical data foundation marketers need to engage consumers in a digital world. This transformation has led to improving trends, thought leadership, innovation and strong financial performance. Key business highlights for fiscal 2017 include: • Scaling our leadership in identity resolution and data connectivity, growing direct customers year-over- year by over 40% and adding more than 200 marketing applications and data providers to our partner ecosystem. • Transforming our Audience Solutions division into a second engine of growth, increasing total segment revenue by 8% and growing digital data revenue by approximately 100%. • Stabilizing and improving top-line performance and profitability in our Marketing Services division. • Reinvigorating a sluggish International business and putting it on a clear path toward sustainable and profitable growth. During the year, we also successfully launched LiveRamp in both the United Kingdom and France. 35 Total of 04 pages in section ACXIOM CORPORATION 2.17.3 Business strategy Many large, active-voting indexed investors may not have portfolio managers or industry analysts who digest your Investor Relations disclosures. Yet they do want to vote thoughtfully, which includes understanding a) whether the board composition and skills mix meets the company’s current strategic needs, and b) whether the executive pay program ties in with and supports the company’s business strategy. We have seen evidence that clear disclosure of strategy and how pay supports strategy can mitigate the impact of negative proxy advisor Say on Pay recommendations.