Scott K. McCune
Founder, MS&E Ventures; Former VP,
Global Media and Integrated Marketing,
The Coca Cola Company
Age: 63
Director since: 2008
TEGNA Committees:
• Audit
• Executive
• Leadership Development and Compensation (Chair)
Other Directorships:
• First Tee of Atlanta
• College Football Hall of Fame
Professional Experience:
Mr. McCune is the Founder of MS&E Ventures, a firm focused on
creating new business value for brands through media, sports and
entertainment. Prior to his retirement in March 2014, Mr. McCune
spent 20 years at The Coca-Cola Company serving in a variety of
roles, including Vice President, Global Partnerships & Experiential
Marketing from 2011-2014, Vice President Global Media and
Integrated Marketing from 2005-2011, and Vice President, Global
Media, Sports & Entertainment Marketing and Licensing from 1994-
2004. He also spent 10 years at Anheuser-Busch Inc. where he held
a variety of positions in marketing and media.
Qualifications and Strategy-Related Experience:
• Significant experience as a marketing executive, with an
outstanding record of creating value, developing people and
building organizational capabilities
• Deep knowledge of multiple aspects of marketing, including
integrated marketing media, advertising, digital, licensing, sports &
entertainment and experiential
• Experience building global brands, leading and inspiring diverse
organizations, planning and executing complex operations
innovating new approaches to business, driving productivity and
managing P&L
2020