CASH 2018 Proxy Statement

• Enhanced transparency around our incentive-based pay plan metrics and targets • Revised our Compensation Discussion and Analysis ("CD&A") disclosure to provide greater visibility into our executive compensation program Pay and Governance Policies and Practices We periodically review our pay and governance programs with an independent compensation consultant and have adopted the following “best-in-class” policies and practices: • Linking executive pay to company performance through annual and equity incentive awards • Balancing short- and long-term incentives, cash and equity and fixed and variable pay • Comparing executive pay and company performance to relevant peer group companies • Requiring executives to meet minimum stock ownership requirements • Including double-trigger change-in-control provisions in our employment agreements and certain of our restricted stock agreements • Providing only limited perquisites CEO Transition On October 30, 2018, J. Tyler Haahr stepped down as CEO, and our President, Brad Hanson, was appointed CEO. We appreciate Mr. Haahr’s years of service to the Company and he will remain Chairman of the Board until the date of the Annual Stockholder Meeting. We are looking forward to continuing to build on the Company’s recent accomplishments and leverage our strong platform under Mr. Hanson's leadership. ********** Meta operates in a highly competitive industry for executive talent so we structure our pay program to attract and retain critical talent that we need to deliver on our business strategy. We value feedback from our shareholders, have listened to your concerns and have taken actions to improve our pay program and enhance our disclosure concerning our pay program. We ask you to consider our overall approach to executive pay as you assess our pay program and its relationship to our strong performance this past year. We appreciate your continued support. Respectfully, Meta Financial Group, Inc. Compensation Committee Frederick V. Moore (Chairperson) Douglas J. Hajek Elizabeth G. Hoople Michael R. Kramer Becky S. Shulman Kendall E. Stork W. David Tull EXECUTIVE COMPENSATION Meta Financial Group, Inc. | 2018 Proxy Statement 21