2018 Guide to Effective Proxies

3. Enhanced online proxy | 507 6 TH EDITION | GUIDE TO EFFECTIVE PROXIES 3. Enhanced online proxy Larger institutional investors primarily access, read and vote based on the online version of the proxy and not the hard copy. For many companies, the group accessing the proxy on line owns 80% or more of outstanding shares. Recognizing this, many companies are creating enhanced online versions of their proxies, featuring easy navigation to key sections. These online proxies increasingly feature style elements, such as color, which don’t necessarily cost more in an electronic- only environment. In addition, some companies are embedding links to videos in their online proxies.

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